Sweden returns to the Eurovision Song Contest in 2026 with one of its most emotionally layered stories in recent memory. FELICIA, a 24-year-old Stockholm artist, carries the blue-and-yellow flag to Vienna with "My System" — an electrifying dance-pop anthem built on the digital metaphor of a love you simply cannot delete. The track swept Melodifestivalen 2026 with record-breaking force, debuting at number one on Spotify Sweden after its first television appearance and earning a dominant victory at the Nationalarenan on 7 March 2026. But FELICIA's path to representing her country is more than a career milestone — it is a genuine reinvention, a second act built from adversity and ambition in equal measure.

Table of Contents

The Artist: From Mask to Microphone
The Song: "My System" — Love as a Glitch
The Road to Vienna: Melodifestivalen 2026
Technical Analysis: Sound, Stage, and Spectacle

The Artist: From Mask to Microphone

FELICIA (born 5 October 2001, raised south of Stockholm) is one of Swedish pop's most striking young reinventions. Before the world knew her face, they knew the silhouette of Fröken Snusk — an anonymous masked performer who became one of the most-played acts across the Nordic region between 2022 and 2025. Under that alter ego, she topped Spotify Sweden, performed over 300 concerts, became the ninth most-played artist on Spotify in all of Sweden in 2023, won the celebrity format Swedish Masked Singer, and triumphed in SVT's competitive reality show Spelet in 2025. The Fröken Snusk project was initiated by songwriter Rasmus Gozzi, who wrote most of the material; Felicia was the anonymous voice and performer behind the façade — a creative arrangement that would ultimately drive her toward something entirely her own. As the official Mellopedia profile of FELICIA confirms, she became one of the Nordic region's most booked artists through this period, operating at a scale most artists twice her age had never approached.

That prolific period came at a real personal cost. In a candid interview with Aftonbladet, she disclosed that during parts of her time as Fröken Snusk she was diagnosed with depression, driven by a demanding work environment and a punishing creative pace. Her first Melodifestivalen appearance — as Fröken Snusk in 2024 with "Unga & fria", a song that reached number one on Spotify Sweden — ended in elimination at the Finalkvalet (the competition's secondary qualifier round), and was shadowed by controversy over alleged streaming irregularities and a widely-reported rehearsal incident that drew significant press attention. The 2024 experience was, by her own account, one she needed to move through rather than past.

A New Identity, A New Chapter

In April 2025, she was replaced in the Fröken Snusk role. Rather than retreating, she stepped forward under her own name. After a brief transition as "F" on social media, she launched fully as FELICIA in autumn 2025 with the debut single "Black Widow", co-written with Norwegian producer and songwriter Audun Agnar. The track entered Spotify Sweden's Top 50 at number three — confirmation that her audience had followed her out from behind the mask and into the light. A follow-up single, "Sugar High" (also co-written with Audun Agnar), extended the momentum. By the time she walked onto the Scandinavium stage in Göteborg in February 2026, she was already one of Sweden's most compelling pop stories: an artist rebuilding in public, with the receipts to prove it was working.

The Song: "My System" — Love as a Glitch

"My System" is the product of a genuinely transatlantic creative collaboration, assembled at a songwriting camp in Iceland. The four non-Swedish co-writers — Norwegian producers Audun Agnar and Emily Harbakk, Norwegian artist-songwriter Julie Bergan, and Danish vocalist-songwriter Theresa Rex — developed the track's core structure in that session, drawing on their shared fluency in house music rhythms and K-pop melodic production. FELICIA's A&R manager Albin Johnsén connected her with the team; she joined as a co-writer and shaped the song into its final form. As documented in the Mellopedia entry for "My System", FELICIA described the process: the Norwegian writers submitted material, and after listening together, the team agreed to develop this particular track further — a decision that would prove historic.

Themes and Lyrical Architecture

Lyrically, "My System" deploys a sharp digital metaphor for the irrational persistence of emotional obsession. The narrator spends the working week persuading herself she has moved on — "On any given Monday / I'm forgetting how you taste" — only for Friday to bring everything back: "Then Friday screams your name." The chorus builds to a stark, euphoric admission: "No I can't get you out of my system." The bridge pushes the metaphor into the language of data and code: "If I deleted all the memories of you and me / And barricaded my walls / If I encrypted all my feelings for security / It wouldn't matter at all." As FELICIA explained in the official Mellopedia notes on the song, it is about "someone who is stuck in your head or heart — you can't get the person out of your system."

The vocabulary of encryption, deletion, and system failure applied to romantic longing gives the track an instinctive contemporary resonance, speaking directly to a generation that understands its emotional life partly in technological terms. It is one of the few Eurovision entries that could plausibly use the word "encrypted" in a chorus and make it feel visceral rather than clinical. That precise tonal calibration — emotional and digital, raw and produced — is the heart of the song's broad appeal.

The Songwriting Team

Audun Agnar and Emily Harbakk previously co-wrote "Kitsch" for K-pop act IVE — a track approaching 400 million Spotify streams after 2025 — alongside other internationally successful records in the K-pop and electronic pop sphere. Audun Agnar had also co-written FELICIA's debut singles "Black Widow" and "Sugar High," making "My System" the next chapter in a pre-existing working relationship. Julie Bergan is a Norwegian artist-songwriter whose voice features on Alan Walker's "Ignite", a track with over 400 million Spotify streams; she has won Norwegian music awards including Årets artist at NRJ Awards Norway (2014) and Årets låt at NRJ Awards Norway (2019). Theresa Rex (born Theresa Schæfer Harboe) is a Danish vocalist and songwriter whose voice is heard on Jonas Blue's "What I Like About You", a track surpassing 300 million Spotify streams. Together, this writing team constitutes an unusually internationally decorated room for any national final entry — a fact that the competition's own records reflect.

The Road to Vienna: Melodifestivalen 2026

FELICIA entered Melodifestivalen 2026 — broadcaster SVT's 66th annual national selection and the 25th anniversary of the competition's modern format — in the second heat, staged at the iconic Scandinavium arena in Göteborg on 7 February 2026. Competing as the fourth entry of the evening, she dominated the first audience voting round so thoroughly that she was named the night's first Grand Final qualifier before Round 2 had even begun — the strongest single outcome the competition's two-round structure provides. The season ran across five heats from Linköping to Sundsvall, producing twelve finalists; FELICIA was the one who announced herself earliest and most emphatically.

"My System" went directly to number one on Spotify Sweden Topp 50 the morning after the heat, and crucially, it held that position through all five heats — matching the first-day streaming pace of Loreen's "Tattoo" (Eurovision 2023 winner) and KAJ's "Bara bada bastu" (Melodifestivalen 2025 winner) at the equivalent stage of their runs, a comparison explicitly noted in the official Mellopedia profile of FELICIA. In a competition season that drew a record 3,888 submitted songs — the highest submission count in Melodifestivalen history — the reach of "My System" made an argument that needed no further amplification.

The Grand Final

At the Grand Final on 7 March 2026 at the Nationalarenan (Strawberry Arena) in Solna outside Stockholm, FELICIA performed "My System" in the 10th position of twelve acts. Eight international jury groups delivered their points alongside the Swedish public vote, and the combined result left no question: 71 points from the international jury and 90 points from Swedish viewers, totalling 161 points and first place overall. The runner-up, Greczula's "Half of Me," finished on 134 — a 27-point gap that reflected the evening's dominant narrative. The Sångfågeln (Song Bird) statuette, this year handed over by previous winner KAJ in a return to a cherished Melodifestivalen tradition, passed into FELICIA's hands.

The victory set two records in the competition's history, as confirmed by Mellopedia's Melodifestivalen 2026 documentation: it was the first time since 2007 that a qualifier from the Göteborg heat won the Grand Final, and the first time since 2014 that a Heat 2 entrant claimed the trophy. It was also the first time in Melodifestivalen history that a winning entry carried both the most female co-writers (four — Emily Harbakk, Julie Bergan, Theresa Rex, and FELICIA herself) and the most foreign co-writers (four) of any winner in the competition's six-decade run.

Sweden brings one of Eurovision's most storied legacies into this contest: seven Grand Prix victories, including back-to-back wins by Loreen in 2012 and 2023, and a sustained presence among the competition's perennial front-runners across seven decades. FELICIA will carry that heritage to Vienna for Eurovision Song Contest 2026, where she has been drawn to compete in the first half of Semi-Final 1 on 12 May 2026, with the Grand Final set for 16 May. Sweden's draw position in the earlier half of a semi-final requires FELICIA to make her case quickly — something, based on available evidence, she is entirely prepared to do.

Technical Analysis: Sound, Stage, and Spectacle

At approximately 139 BPM, "My System" sits at the energetic upper tier of dance-pop tempo — fast enough to animate a crowd from the first bar, yet structured enough to give the vocalist material worth delivering rather than merely surviving. The house music pulse underneath and the K-pop melodic architecture above create a production built specifically for large-screen, multi-camera European broadcasting: the verse is precise, the pre-chorus builds pressure, and the chorus is designed to detonate at arena scale. It is an arrangement that knows what room it was made for.

FELICIA's Melodifestivalen staging deployed all five of the competition's regular house dancers alongside an additional choreographed performer (Niklas Arleryd), with off-stage vocal support from Melanie Wehbe, creating a seven-person on-stage presence that tied the all-time Melodifestivalen record for most performers in a winning entry — previously shared by Malena Ernman's "La Voix" (2009) and Eric Saade's "Popular" (2011). The choreography, created by Keisha von Arnold, Sacha Jean-Baptiste, Zain Odelstål, and Jennie Widegren, balances tight group synchronisation with deliberate moments of solitary focus for FELICIA at the visual centre — ensuring the lead performer reads clearly as the story's protagonist regardless of the activity surrounding her.

Laser effects were scaled from eight machines in the Göteborg heat to eleven machines in the Grand Final, expanding the electronic visual atmosphere in proportion to the venue's size. Approximately 57 camera cuts across the performance give the broadcast the pacing and texture of a premium music video rather than a static concert recording — a kinetic quality that translates well to the thumbnail-and-recap ecosystem through which millions of Eurovision viewers form their first impressions. For the Vienna stage, the production team will undoubtedly refine and adapt the show for a different arena configuration and international broadcast standard. But FELICIA has already demonstrated, at the largest national Eurovision stage available to a Swedish artist, the command, precision, and physical stamina that elite competition performance demands.